CPO Blog

Enterprise performance management (performance management for short) and master data management (MDM) are two of the most talked-about topics in business intelligence (BI) today. Although the industry treats them as two distinct disciplines with their own methodologies, tools and implementations, in reality, they are two dimensions of an enterprise information management strategy. Without the key performance indicators (KPIs) of performance management, MDM becomes an exercise in data integration, and without MDM, performance management cannot achieve the promised enterprise-level impact. This convergence will become one of the driving forces of our industry for the next couple of years. The convergence will be both logical, in how to apply various methods and techniques, and technical, in how to make the various technologies work together.

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