With Cognos getting acquired by IBM, it marks the end of the independent BI Vendor.
Less than 10 years ago, the marketplace was still looking for a dominant player, now there is not an independent market. With this battle over, the next battle front will be the growth of the applications to sit on top of the BI Platforms.
Interestingly enough, Cognos’ less than successful attempt at Performance Apps was a little ahead of its time, but now the major players including Oracle are far advanced in the BI Apps.
Even with the death of the independent BI marketplace, this is still the most exciting time to be in the space.