Hollywood likes the combined names like BeNifer, BradJolina. So try this on for size SAPBO?
Seriously, the accelerated consolidation in our industry makes this an exciting time for all who have lived through BI ups and downs. This now leaves Cognos at the top of the pure-play heap (for now), but also at the top of the acquistion list. With BI losing its identity as a pure play space, and instead being part of bigger application and portfolio platforms, it can only be better for customers seeking true innovation in BI. The big players with the deep pockets can bring BI where it could never have gone as a pure play.
