Hey you have chocolate in my peanut butter. You have peanut butter on my chocolate. Those of you who were around the US in the 1970’s surely remember this commercial. The commercial ended with something like ‘two great tastes that go well together’.
In the March BI Review article, you can see the Missing Link between CPM & MDM. More than distant cousins in the BI space, they are truly the chocolate and peanut butter of BI.