CPO Blog

In a recent quote at TDWI (see article) I talked about how MDM can be the key driver for the data quality improvements.

Remembering my associative properties from math,  it is not too far a reach to show that if CPM can drive the need for MDM and MDM can drive the need for DQ, then CPM drives the need for DQ.  My thoughts are that whether the chicken or egg comes first, you must apply what business will understand as the driver.  If it is compliance driven, let the DQ or MDM drive. If it is performance driven, let the CPM drive.

In the end a true CPM solution will have to have some flavor of both MDM and DQ.

Interested in how business solutions can be solved with solid data management methodologies and technologies?  Please check out my column in DM Review in February.  The first column addresses the data challenges of a consumer goods  company and integrating syndicated data.

Not a CPG person?  The principles are still applicable to anyone that needs to integrate outside data.

Look for upcoming articles in other areas such as hospitality, life sciences, communications and financial services.